Faculty Profile

Rahman, S.M. Asif-Ur-

Asst. Professor - MarketingEmail : asif@bus.uiu.ac.bd

MBA (Major in Marketing), CGPA-3.75, Class Position-2nd.

School of Management & Business Administration, Khulna University, 2008.

Bachelor of Arts (Honors) in English, CGPA- 3.34, Class Position-4th.

Arts & Humanities School, Khulna University, 2005.

Assistant Professor, School of Business & Economics,

United International University.

June 2013 to present.

Senior Lecturer, School of Business& Economics,

United International University.

January 2012 to June 2013.

Lecturer, School of Business & Economics,

United International University.

May2010 to January 2012.

Lecturer, Faculty of Business Administration,

Eastern University.

May 2009 to May 2010.

Lecturer,School of Business,

University of Development Alternative

October 2008 to April 2009.

Lecturer (Part time), English Discipline,

Khulna University

March 2009 to August 2009.

  • Time Management Skills in Sales and Marketing, by TACK International-CDME. Dhaka, 2008.
  • Workshop on Rural Marketing in India: Lessons for Bangladesh, by MART India. Dhaka 2010.

Impact of Television Advertisement on Buying Pattern of Women in Dhaka City: S M Asif Ur Rahman & Md Ashaduzzaman, European Journal of Business and Management, Vol. 3, No. 3, Page 16-27.



Does Top of The Mind Awareness (TOMA) Lead to Product Purchase: An Empirical Assessment on Bangladeshi Consumers: S M Asif Ur Rahman, Syed Habib Anwar Pasha& Muhammad Rehan Masoom, Journal of Institute of Bangladesh Studies.


Effects of Relationship Marketing on Customer Retentionand Competitive Advantage: A Case Study on GrameenPhone Ltd.: S M Asif Ur Rahman &Muhammad Rehan Masoom, Asian Business Review, Volume 1, Issue 1, September 2012 ISSN 2304-2613, Page 97-102.



Factors Affecting the Consumer Purchasing Decisions ofPerishable Foods: Exploring the Attitudes and the Preferences. Muhammad Rehan MASOOM, Syed Habib Anwar PASHA,& S.M. Asif-Ur-RAHMAN, Management Dynamics in the Knowledge Economy, Vol.3 (2015) no.3, pp.509-531;

ISSN 2392-8042 (online) © Faculty of Management (NUPSPA)www.managementdynamics.ro


Consumer Attitude towards the quality of Perishable Foods in Dhaka City:An Empirical Study. Muhammad RehanMasoom, Syed Habib Anwar Pasha, S.M. Asif-Ur-Rahman, Asian Journal of Management; 6(3): July-September, 2015, ISSN 0976-495X (Print), 2321-5763 (Online), www.anvpublication.org



News Caster, BBC Bangla Service,

April 2011 to Present, Dhaka.

News Caster, Radio Bangladesh,

March 2001 to July 2006, Khulna.