Faculty Profile

Rahman, Khandoker Mahmudur, Ph.D.

Professor & Director - BBA and BBA in AIS ProgramsEmail : mahmud_edu@bus.uiu.ac.bd

PhD in Consumer & Market Analysis, Universiti Utara Malaysia (AACSB accredited)

Master of Science in Economics, Texas A&M University, College Station, Texas, USA

Master of Business Administration in Marketing, Institute of Business Administration, University of Dhaka

Bachelor of Commerce, Under University of Dhaka

Journal Articles

Mashrur, F. R., Rahman, Khandoker M., Miya, M. T. I., Vaidyanathan, R., Anwar, S. F., Sarker, F., & Mamun, K. A. (2022). BCI-Based Consumers’ Choice Prediction From EEG Signals: An Intelligent Neuromarketing Framework   . In Frontiers in Human Neuroscience   (Vol. 16). https://www.frontiersin.org/article/10.3389/fnhum.2022.861270 (Scopus and Web of Science)

 

Mashrur, F. R., Rahman, Khandoker M., Miya, M. T. I., Vaidyanathan, R., Anwar, S. F., Sarker, F., & Mamun, K. A. (2022). An Intelligent Neuromarketing System for Predicting Consumers’ Future Choice from Electroencephalography Signals. Physiology & Behavior, 113847. https://doi.org/https://doi.org/10.1016/j.physbeh.2022.113847 (Scopus and Web of Science)

 

Rawnaque, F.S., Rahman, K.M., Anwar, S.F. et al. Technological advancements and opportunities in Neuromarketing: a systematic review. Brain Informatics 7, 10 (2020). https://doi.org/10.1186/s40708-020-00109-x. (Scopus)

 

Ahmmed, K., Islam, S., Noor, N. A. M., Rahman, K. M., & Ahmed, F. (2019). Toward a Theoretical Framework of Relationship Marketing in the Business Context. Tržište/Market, 31(2), 209-226. (Scopus indexed).

 

Rahman, K. M., & Nor Azila, M.N. (2016). In Search of a Model Explaining Organic Food Purchase Behavior: The Overlooked Story of Montano and Kasprzyk’s Integrated Behavior Model. British Food Journal. (Scopus and Web of Science).

 

Rahman, K. M., & Nor Azila, M.N. (2016). Exploring Organic Food Purchase Intention in Bangladesh: An Evaluation by Using the Theory of Planned Behavior. International Business Management (ISSN: 1993-5250). (Scopus).

 

Noor, N. A. M., & Rahman, K. (2016). Exploring The Impact Of Use And Non-Use Value On Behavioral Intention To Purchase Organic Foods: Evidence From A Developing Country’s Context. Sains Humanika, 8(4-2).

 

Rahman, K. M., & Nor Azila, M.N. (2016). Evaluating Gaps in Consumer Behavior Research on Organic Food: A Critical Literature Review Under Bangladesh Context. Journal of Marketing and Consumer Behavior in Emerging Markets (ISSN: 2449-6634). (peer reviewed Journal published by University of Warsaw, Poland; Indexed by IDEAS/RePEC and Econpapers).

 

Rahman, K. M., & Haque, M. (2011). Exploring price sensitivity of a green brand: a consumers’ perspective. World Review of Business Research, 1(2), 84-97. (ISSN: 1838-3955). (Peer reviewed journal indexed by Ulrich’s, Cabell’s Directory).

 

Rahman, K. M., Rummana, R. & Jinia, J. (2008). Social Innovation: Making Mobile Phone Work for the Poor. AIUB Journal of Business & Economics. (ISSN: 1683-8742).

 

Book Chapters

Rahman, K. (2016a), Strategic Planning and Marketing Models . In Andaleeb, S.S. and Hasan, K. (Editors), Strategic Marketing Management in Asia: Case Studies and Lessons across Industries, 1st ed., Emerald Group Publishing Limited, UK.

 

Rahman, K. (2016b), Packaging. In Andaleeb, S.S. and Hasan, K. (Editors), Strategic Marketing Management in Asia: Case Studies and Lessons across Industries, 1st ed., Emerald Group Publishing Limited, UK.

 

Rahman, K. M. (2009a). Discovering the Herbal Frontier. (Case study # 14),In Hasan, K. (Ed.), Marketing Practices In Developing Economy: Cases From South Asia. Prentice-Hall India Pvt. Ltd. (ISBN 978-81-203-3782-4).

 

Rahman, K. M. (2009b). Development of Women’s Education in Bangladesh. (Chapter 10), In Roy, R. (Ed.), Women Education and Development: Perspectives, Issues and Concerns. Shipra Publishers, New Delhi, India. (ISBN: 13: 9788175414600).

 

Conference Papers

Mashrur, F R, Miya, M. T. I., Rawnaque, F. S., Rahman, Khandoker. M., Vaidyanathan, R., Anwar, S. F., Sarker, F., & Mamun, K. A. (2021). MarketBrain: An EEG based intelligent consumer preference prediction system. 2021 43rd Annual International Conference of the IEEE Engineering in Medicine & Biology Society (EMBC), 808–811. https://doi.org/10.1109/EMBC46164.2021.9629841

 

Ahmmed, K, Rahman, K. M., Uddin, M., Al-Amin (2017), Customer Satisfaction with Branded Motorcycle: A Developing Country’s Context, 7th Global Business Research Conference, Dhaka, Bangladesh, organized by Global Research Institute for Business Academics, Australia.

 

Uddin, M., Bhuiyan, A. B., Rahman, K. M., Ahmmed, K. (2017), Does Gender Matter in Debt Financing? Evidence from the Manufacturing SMEs in Bangladesh, 7th Global Business Research Conference, Dhaka (received Best Paper Award), organized by Global Research Institute for Business Academics, Australia.

 

Rahman, K; Ahmmed, K; Uddin, M; (2017), Identifying the Structure of Consumer Perception of Fast Food: An Exploratory Analysis”. 7th Global Business Research Conference, Dhaka, Bangladesh (received Best Paper Award), organized by Global Research Institute for Business Academics, Australia.

 

Rahman, K. M., Ahmmed, K. (2016), Empirical Evaluation of a Trust-based Behavioral Model in Predicting Online Purchase Intention, 14th Asian Business Research Conference, Dhaka, Bangladesh (received Best Paper Award), organized by World Business Institute, Australia.

 

The Metal Works Ltd.: Business Evolution and Development through Quality and People Focus (2012) Abu Saleh Md. Sohel-Uz-Zaman, PhD, and Khandoker Mahmudur Rahman, International Convention on QC Circles (ICQCC), Kuala Lumpur,  Malaysia, October 14-17, 2012.

 

Rahman, K. M. (2010).  Application of Kansei Engineering in Internal Branding: A Fusion Approach. In the Proceeding of the 8th Asian Network for Quality (ANQ) Congress, 2010, New Delhi, India. (Received Best Paper Award).

 

Rahman, K. M. (2009). Economic and Social Value Addition through Environment Management in the Organization System: A Triangular Comprehensive Framework for Action. In the Proceeding of the 7th Asian Network for Quality (ANQ) Congress, 2009, Tokyo, Japan.

 

Paper titled “Quality Assurance of Curriculum Development in Higher Education: A Comparative Case Study of USA and India”, published at the Asian Network for Quality (ANQ) Regional Congress, 2009, Dhaka, Bangladesh.

 

A paper titled “Innovation Management for Ensuring Quality in Higher Education: Bottlenecks and Remedies”, presented in the 2nd National Annual Convention on Quality in Education, held during March 14-15, 2008, in Dhaka, Bangladesh.

 

Rahman, K. M., Rummana, R., Aziz, S. & Nishat, B. (2008). Urban Pollution in Dhaka City: A Tri-partite Qualitative Model for Alleviation and Prevention. In Sapkota, A. & Thapa, V. (Eds), Proceedings:  International Conference  on Sustainable Urban Environmental, 2008 (pp.  297-319). (ISBN: 978-974-8257-69-3).

 

Paper titled “Bi-dimensional Behavior Modeling for Quality Enhancement of Employee Performance” accepted for publication and presentation at the 6th Asian Network for Quality (ANQ) Congress 2008, Bangkok, Thailand.

 

Published and presented a paper titled “Leadership in Education: A Kaizen Approach” in the 1st National Annual Convention on Quality in Education, held during September 15-16, 2006, in Dhaka, Bangladesh.

International Best of Regions Award, ACBSP Conference, 2020, Chicago, USA.

Post-Graduate Research Fellowship, PhD program, Universiti Utara Malaysia

Best Paper Award, 7th Global Business Research Conference, 2017, Dhaka, Bangladesh, organized by Global Research Institute for Business Academics, Australia.

Best Paper Award, 14th Asian Business Research Conference, 2016, Dhaka, Bangladesh, organized by World Business Institute, Australia.

Best Paper Award, 4th Asian Business Research Conference, 2010, Dhaka,  Bangladesh, organized by World Business Institute, Australia.

Best Paper Award, Asian Network for Quality (ANQ) Congress, 2010, Delhi, India.