Faculty Profile

Masoom, Muhammad Rehan

Asst. Professor - SociologyEmail : masoom@bus.uiu.ac.bd

MSS Department of Sociology

University of Dhaka

Result: First Class, Position: 1st

Year: 2008, Session: 2003-2004

MBA Department of Marketing

Evening MBA Program

University of Dhaka

CGPA: 3.67 out of 4

Year 2009, Session: 2005-2006

BSS Department of Sociology

University of Dhaka

Result: First Class, Position: 9th

Year: 2005, Session: 1999-2003

  • Data Collector, Project: “Higher Education Quality Enhancement Project (2008)”, by Bangladesh University Grants Commission (UGC), Agargaon, Dhaka
  • Research Assistant, “An Assessment of Micro-credit “ By EDA Rural System and M- Cril, India
  • Interpreter, Project: “How the offices working on Micro-credit” By EDA Rural system, Indi
  • Voluntary Activities in International seminar on “Poverty, Gender and Development” organized by the University of Dhaka and “Exploring the Sociological Perspective of Poverty” organized by Bangladesh Sociological Society.


  1. Masoom, M. R. (2016). “Social Isolation of the Stateless and the Destitute: A Study on the Refugee-Camp and the Sullied Slum of Dhaka City,” Urban Studies Research, Volume- 2016, Article ID 9017279, 10 pages, 2016. doi:10.1155/2016/9017279.
  2. Masoom, M. R. (2015). “Market on social fabric: Social relations in ‘free enterprises’ economy, Socioeconomica – The Scientific Journal for Theory and Practice of Socio-economic Development, Volume-4, Issue-8, Page- 553-568.
  3. Masoom, M. R. (2015). “GrameenPhone Faces Problem in Rural Economy – A Case-study”, Ushus-Journal of Business Management, Volume-14, Issue-4, Page 61-79.
  4. Toufique, M. M. K., & Masoom, M. R. (2015). “The Economics of Deposit-Refund Systems: Exploring the Market-Based Environmental Policies to Sustain the Ecological Balance of Dhaka City”. Asia Pacific Journal of Energy and Environment, Volume-2, Issue-2, Page 69-74.
  5. M. Asif-Ur-Rahman, M. Junayed, M. R. Masoom. (2015), “Students’ Perception of the Effects of Online Social Networking: An Empirical Assessment”, International Letters of Social and Humanistic Sciences, Volume-65, Page 152-161.
  6. Masoom, M. R. (2015) “Islam and Contemporary Society: Emerging Paradigms to Explain Muslim Communities”, International Letters of Social and Humanistic Sciences, Vol. 62, Page 116-125.
  7. Masoom, M. R., Pasha, S. H. A., & Asif-Ur-Rahman, S. M. (2015). “Consumer Attitude towards the quality of Perishable Foods in Dhaka City: An Empirical Study”. Published in Asian Journal of Management, Volume-6 Issue-3, Page 181-192.
  8. Masoom, M. R. (2015) বাজারের সমাজ, সমাজের বাজার: গ্রামবাংলার সাধারণ মানুষেরবাজারঅর্থসংক্রান্ত অভিমত তার তাত্ত্বিক বিশ্লেষণ” (The Market, the Money and the Rural Community: A study on the Sociocultural Attitudes of Sherkandi Villagers of Bangladesh). Published in PRATIDHWANI the ECHO Volume-4, Issue-2. Page 1-7.
  9. Masoom, M. R., H. A. Pasha & S. A. U. Rahman (2015) “Factors Affecting the Consumer Purchasing Decisions of Perishable Foods: Exploring the Attitudes and the PreferencesManagement Dynamics in the Knowledge Economy Volume-3 Issue-3, Page 509-531.
  10. Masoom, M. R. (2015) “The Paradox of Social Identity and Changing Values of the Young Males in Urban and Rural Areas of Democratic BangladeshInternational Journal of Social Science, Volume-4 Issue-1, Page 141-158.
  11. Masoom, Muhammad Rehan and Rubaiyat Bin Arif (2014). “Socio-political Fabric of Muslim Societies: A Theoretical Approach to Frame ‘Islam’ in Empirical World”, Published in Global Journal of Interdisciplinary Social Sciences Volume-3, Issue-5, Page 86-91.
  12. Masoom, Muhammad Rehan (2012). Structure of intellectual trend in recent researches on ‘islam’: an approach to consolidate the empirical studies, Published in Journal Al-Tamaddun, Volume-7 Issue- 2, page 89-103.
  13. S M Asif Ur Rahman and Muhammad Rehan Masoom (2012) Effects of Relationship Marketing on Customer Retention and Competitive Advantage: A Case Study on Grameen Phone Ltd. Published in Asian Business Review, Volume-1, Issue-1, Page, 97-102.
  14. Pasha, S. H. Anwar and Muhammad Rehan Masoom (2012). “Determining Subscriber’s Attitude And Satisfaction Towards Aritel and Citycell: An Empirical Assessment of Martin Fishbein Multiattribute Model”, published in Indian Journal of Marketing, Volume-42, Number-7.
  15. Masoom, Muhammad Rehan, S M Asif Ur Rahman and S. H. Anwar Pasha (2011) “Does Top of the Mind Awareness Lead to Product Purchase: An Empirical Assessment of Bangladeshi Consumers”, published in Journal of the Institute of Bangladesh Studies, Volume-34.

Assistant Professor From October, 2012 to Present

School of Business and Economics

United International University

Senior Lecturer From February, 2012 to October 2012

School of Business and Economics

United International University

Lecturer From September, 2010 to February, 2012

School of Business and Economics

United International University.

From June, 2009 to September, 2010

Faculty of Business Administration

Eastern University.

  • UNFPA fellowship award for Master’s Thesis Research for Students studying Under the Faculty of Social Sciences’.
  • Third Prize on “Book Reading Competition” organized by Bishwo Shahitto Kendro (BSK).
  • Third Prize on “Inter School Science Projects” organized by Government Laboratory High School, Dhaka.

  • A Comparative Study on Male Socialization and Socio-demographic Attitudes of the Youth in Urban and Rural Areas of Bangladesh: A Sociological Analysis (MSS Final Thesis)
  • A Comparative Study on the Latent Entrepreneurship of the Students of Public and Private Universities of Bangladesh (MBA Internship Report)
  • Food Processing Industry in Bangladesh: An Impact Assessment (BSS Final Monograph)