Faculty Profile

Miya, Mohammad Tohidul Islam

Asst. ProfessorEmail : tohid@bus.uiu.ac.bd

BI Norwegian Business School, Oslo, Norway

MSc in Strategic Marketing Management

MSc Thesis: Consumer Perceived Value in the context of ‘Freemium’ Business Model.

August 2009-Dec. 2011

University of Dhaka, Dhaka, Bangladesh

Master of Business Administration, Major in Marketing

Year: 2004

University of Dhaka, Dhaka, Bangladesh

Bachelor of Business Administration, Major in Marketing

Year: 2002

United International University (UIU), Dhaka, Bangladesh : July, 2016 – Now.

 Assistant Professor.

Institutional Quality Assurance Cell (IQAC), UIU : June,2015 – September, 2018

Additional Director

 

United International University (UIU), Dhaka, Bangladesh : January 2015- June 2016.

 Senior Lecturer.

 

Blended Learning Project at SAIFF, Oslo, Norway : January 2013- Nov.2014

Coordinator & Freelance Data Analysts

 

BI Nowegian Business School,Oslo, Norway : May 2012-Dec.2012

Research Assistant in the PhD Program

 

United International University,  Dhaka, Bangladesh : Sept-2006- August 2010

Senior Lecturer

                                                               

United International University, Dhaka, Bangladesh : June-2005 – Sept.-2006

Lecturer

 

Stamford University, Bangladesh Dhaka, Bangladesh :  March 2005 – June-2005

Lecturer

Journals:

  • Fazla Rabbi Mashrur, Khandoker Mahmudur Rahman, Mohammad Tohidul Islam Miya, Ravi Vaidyanathan, Syed Ferhat Anwar, Farhana Sarker, Khondaker A. Mamun, “An intelligent neuromarketing system for predicting consumers’ future choice from electroencephalography signals”, Physiology & Behavior, Volume 253, 2022, 113847, ISSN 0031-9384, https://doi.org/10.1016/j.physbeh.2022.113847
  • Mashrur, F. R., Rahman, K. M., Miya, M. T. I., Vaidyanathan, R., Anwar, S. F., Sarker, F., & Mamun, K. A. (2022). BCI-Based Consumers’ Choice Prediction from EEG Signals: An Intelligent Neuromarketing Framework. Frontiers in Human Neuroscience, 16.
  • Ahmed H. and Miya I.T.M (2007), “Firm’s Trading Status in the Stock Market and the Extent of Disclosure in India”, The Cost & Management, Volume XXXV Number 6 November-December:46-51.
  • Miya I.T.M (2006), “Determining the Factors Affecting Internet Users’ Satisfaction in Bangladesh”, The Cost & Management, Volume XXXIV Number 4 July-August: 33-43.

Conferences:

  • Biswas, F. R. Mashrur, K. M. Rahman, M. T. I. Miya, R. Vaidyanathan, S. F. Anwar F. Sarker, and K. A. Mamun, “An Overview of Neuromarketing Research in Developing Countries: Prospects and Challenges” [ICCA 2022]
  • F. R. Mashrur, K. M. Rahman, M. T. I. Miya, R. Vaidyanathan, S. F. Anwar, F. Sarker, and K. A. Mamun, “An EEG-based Intelligent Neuromarketing System for Predicting Consumers’ Future Choice” in The International Conference on 4th Industrial Revolution and Beyond (IC4IR 2021)
  • F. R. Mashrur, M. T. I. Miya, F. S. Rawnaque, K. M. Rahman, R. Vaidyanathan, S. F. Anwar, F. Sarker, and K. A. Mamun “MarketBrain: An EEG based intelligent consumer preference prediction system,” in 2021 43rd Annual International Conference of the IEEE Engineering in Medicine and Biology Society (EMBC)
  • M. Monjur Morshed Mridha, Khawza. I.Ahmed & Mohammad Tohidul Islam Miya (2016), ‘On the Usage of Learning Management System (LMS): Lesson Learned and Challenges’ in International Conference on Teaching and Learning (ICTL), Center for Pedagogy at Independent University, Bangladesh, April 2016.
  • F. R. Mashrur, M. T. I. Miya, F. S. Rawnaque, K. M. Rahman, R. Vaidyanathan, S. F. Anwar, F. Sarker, and K. A. Mamun “MarketBrain: An EEG based intelligent consumer preference prediction system,” in 2021 43rd Annual International Conference of the IEEE Engineering in Medicine and Biology Society (EMBC) Bangladesh, April 2016.
  • MD Sajib Ahmed, Khawza I. Ahmed, Mohammad Tohidul Islam Miya & Hasan Sarwar (2016), ‘Data Analytics to Improve Students’ Academic Performance’ in International Conference on Teaching and Learning (ICTL), Center for Pedagogy at Independent University, Bangladesh, April 2016.

Duration                        Details

2 semesters                    Research Methodology for Business and Economics by Institute of Business & Economic Research, UIU, Dhaka.

 

Three Weeks                  Workshop on Research Methods by Dr Syed Saad Andaleeb, Professor and Chair ofMarketing, Penn Stat Erie, USA.

Three days                     Export-Import Management in Bangladesh by Dhaka Chamber of Commerce and Industries (DCCI)

Three days                     Diploma on Advanced Microsoft Excel-2007, 2010.

 

Five days                        Total Quality Management (TQM) by University of Asia Pacific (UAP), Bangladesh.

 

Forty-Five days             Quality Teaching and Professionalism by Stamford University, Bangladesh.

  • Moderator and Program Coordinator of 2nd UIU Debate championship. (A national competition which was rated as the 3rd most successful Debate event in Bangladesh by Asian Debate Council)
  • Moderator of UIU Debating Club from July, 2006- August 2007.
  • Advisor of UIU Debating Club from June 2005- now.
  • Program Coordinator of 3rd UIU-Aktel Debate Championship.
  • Member of the Mathematics and Statistics Curriculum Committee of School of Business of UIU
  • Member of the Proctorial Committee, Teaching Assistant recruitment committee and Student Affairs committee of UIU.
  • Team Leader of Debate Team in Intra- University Debate Championship of Dhaka University.
  • Member of the Judge Panel of different national debate competitions.
  • Member of the University Entrance Examination committee of UIU.
  • Member of the Working committee of Ten (10) days long conference and workshop ‘Entrepreneurship in Bangladesh’ organized by marketing department of Dhaka University  during the BBA program.
  • Attended and represented the department of marketing in different seminars and conferences organized by Dhaka Chamber of Commerce Industries (DCCI), Federation of Bangladesh Chamber of Commerce and Industries (FBCCI), Bangladesh Garments Manufacturers and Exporters Association (BGMEA) etc.
  • Member of Notre Dame College Business Club, Recitation Club, Sports Club.
  • Member of the School Sports team and Boy Scouting.

E-commerce & Digital Marketing, Data-Driven Marketing & Marketing Analytics, and Neuromarketing & Consumer Neuroscience.