Faculty Profile

Sultana, Seyama, Ph.D.

Assistant ProfessorMobile : 01756996644Email : seyama@bus.uiu.ac.bd

Degree Year University/Institute Result Department
Ph.D. 2016 International Islamic
University Malaysia
(IIUM)
(Merit Scholarship
Holder)
Business
Administration
MBA 2008 University of Dhaka
(Faculty of Business
Studies)
3.73 CGPA
(5th Position)
Marketing
BBA 2007 University of Dhaka
(Faculty of Business
Studies)
3.83 CGPA
(8th Position)
Marketing

  • Institute: University of Asia Pacific (UAP)

            Designation: Assistant Professor (Business Administration)

            Job Duration: 4th October, 2015 to 30th March, 2017

 

  • Institute: Northern University Bangladesh (NUB)

            Designation: Lecturer (Business Administration)

            Job Duration: 14th January, 2010 to 31st December, 2011

 

  • Institute: University of Development Alternative (UODA)

            Designation: Lecturer (Business Administration)

            Job Duration: 1st July, 2009 to 11th January, 2010

F- Commerce, Digital Marketing, Online Marketing, Consumer Satisfaction, Branding, Tourism, International Marketing

Special Achievement

 

  1. International Islamic University Malaysia (IIUM) Post Graduate Scholarship

 

Academic Award & Fellowship

 

  1. Best Paper Award: Third Asia Pacific Business Research Conference, 25-26 February 2013, Hotel Istana, Kuala Lumpur, Malaysia
  1. International Conference Session Chair: 14th Asian Business Research Conference, 30 December, 2016, BIAM Foundation, Dhaka, Bangladesh

 

Journal Article

 

Title Journal and Issue Index/Country
1 Determinants of the Use of Social  Networking Sites: Example of a South Asian State Middle East Journal of Business, 12(1).2017. Australia
2 Factors Affecting the Attractiveness of Medical Tourism Destination: An Empirical Study on India. Iranian Journal of Public Health, 43(7), 867-876. 2014 (ISI, SSCI, Impact Factor) Listed in Thompson Reuters
3 Export Performance of Malaysian Furniture Industry: Rethinking Competitiveness. Middle East Journal of Business, 9(1). 2014 Ebsco Host, Australia
4 Gaining of Competitive Advantage of Malaysian Telecommunication Products: Measure of Competitiveness. International Review of Business Research Papers, 10(2). 2013 Australia
5 Effectiveness of facebook towards online brand awareness: a study on Malaysian facebook users’ perspective. Australian Journal of Basic and Applied Sciences, 7(2), 197-203. 2014 (ISI and Scoupus)

 

6 Online Brand Awareness: Determining the Relative Importance of Facebook and Other Strategies among the Malaysian Consumers. Information Management & Business Review, 5(4). 2014 Malaysia
7 Antecedents of Attitude towards Online Advertisement: Evidence from Malaysia. Journal of Academic research on management accounting and finance, 1(1), 21-31.  2013 Malaysia
8 Online Marketing in Bangladesh: A Descriptive Study in the Context of Some Selected Click and Mortar Businesses. Journal of Business and Technology (Dhaka), 5(2), 150-165

2010

Bangladesh
9 Exploring the Brand Image of an Islamic Higher Educational Institution: A Qualitative Approach. Middle East Journal of Business, 9(2).2014. Australia

 

Conference Paper

 

  1. Rethinking Higher Education Branding: Determining the Role of Online Marketing Communication in Brand Image and Brand Equity Development, 2ndInternational Conference on Business Research, 26-27 May, 2016, Department of Business Administration, East West University, Dhaka Bangladesh.
  2. Determinants of Customer Satisfaction in Telecom Industry: Lesson from Grameenphone,International Conference on Business and Economics, 25-26 October, 2016, University of Dhaka, Bangladesh
  3. Web Based Entrepreneurship via Social Networking Sites: Bangladesh Perspective, 14th Asian Business Research Conference, 30-31 December, 2016, BIAM Foundation, Dhaka, Bangladesh
  4. “Export Performance of Malaysian Telecommunication Products: Market Prospects and challenges” Third Asia Pacific Business Research Conference, February 25-26, 2013 Hotel Istana, Kuala Lumpur, Malaysia
  5. “Export Performance of Malaysian Furniture Industry: Rethinking Competitiveness” Third International Conference on Global Business Environment (ICGBE- 2013) Role of Education and Technilogy, Lankawi, Malaysia, June 15-16, 2013 International Foundation for Research and Development
  6. “Online Brand Awareness: Determining the Relative Importance of Facebook and Other Strategies among the Malaysian Consumers” Second International Conference on Global Business Environment (ICGBE- 2013) Role of Education and Technology, Bangkok, Thailand, February 9-10, 2013

     International Foundation for Research and Development

  1. “Antecedents of Attitude towards Online Advertisement: Evidence from Malaysia” Third International Conference on Global Business Environment (ICGBE- 2013) Role of Education and Technilogy, Lankawi, Malaysia, June 15-16, 2013 International Foundation for Research and Development
  2. “Dimensions of Ideal Leadership: Prophet Muhammad (P) as the Greatest Leader” 2nd International Conference on Management from an Islamic Perspective (ICMIP-2- 2014)
  3. Factors Influencing the Online Book Purchase Behaviour: A Conceptual Map on

Malaysian Muslim Students 2nd International Conference on Management from an Islamic Perspective (ICMIP-2- 2014)

 

Brand Management, Consumer Behavior, International Marketing, Marketing Management, Principles of Marketing, Business Communication

  1. Teaching for Active Learning: 18th May, 2017 to 20th May, 2017, Organized by Foundation of Learning, Teaching and Research (fLTR)
  2. Bloom’s Taxonomy: March, 2016, Department of Business Administration, University of Asia Pacific (UAP)
  3. Literature Review Writing: April, 2013, SLEU, International Islamic University Malaysia (IIUM)
  4. Structural Equation Modeling: January, 2013, SLEU, International Islamic University Malaysia (IIUM)
  5. Writing Thesis: July, 2012, Department of Business Administration, International Islamic University Malaysia (IIUM)
  6. Effective Teaching Method in Business Education: July, 2011, Department of Business Administration, Northern University Bangladesh (NUB)
  7. Primary Program of Skills Development: 2002, Department of Marketing, Faculty of Business Studies, University of Dhaka

“International Student Satisfaction and Loyalty: A comparative Study on Malaysian and Australian Higher Learning Institutions”