Dr. Kawsar Ahmmed

Professor, SoBE & Director - MBA, EMBA and MIHRM Programs

ROOM: 433 D

PABX: 5111

Email: kawsar@bus.uiu.ac.bd


Post Doc

Project: Erasmus Mundus Fusion Project financed by European Union

Institution: Corvinus University of Budapest, Hungary

Year: 2016

Title: Inter-Organizational Determinants of Performance in Key Account Management of Supplier-Retail Superstore Relationship in Bangladesh


PhD in Marketing

Institution: University Utara Malaysia, Malaysia

Year: 2013

Title: Key Account Management Performance in Business-to-Business Relationship of Garments Industry in Bangladesh.


MBA in Marketing (2005)

Institution: University of Dhaka

CGPA: 3.70 (on 4.00 point scale)


BBA Hons. in Marketing (2003)    

Institution: University of Dhaka

CGPA: 3.54 (on 4.00 point scale)



United International University, Bangladesh, Associate Professor (2nd October 2016 to till date)

United International University, Bangladesh, Assistant Professor (25th September 2013 to 1 October 2016)

Leading University, Bangladesh, Assistant Professor (24th May 2010 to 4th September 2013)

Leading University, Bangladesh, Senior Lecturer (24th May 2008 to 23rd May 2010)

Leading University, Bangladesh, Lecturer (24th May 2006 to 23rd May 2008)



Certificate Training Program on Research Methodology with SPSS- an Ice Breaking Initiative for PhD Study, organized by Institute of Business and Economic Research (IBER), United International University, Bangladesh from October 15, 2014 to November 20, 2014.

Modules taken are-

Introduction to Research;

Carrying out a Literature Review;

Research Methodology;

Factor Analysis.

Writing PhD Research Proposal, organized by International Student Society (ISS) at the University Utara Malaysia, August, 2013.



Evaluators’ Training on Quality Assurance in Higher Education, held in Dhaka from November 5-19, 2014. The training Program was jointly conducted by Senior Expert Services (SES), Germany and Educational Quality Assurance Foundation, Bangladesh.

Research Idea Presentationin The 6th Symposium on Business Postgraduate Research held from February 27 to February 28, 2011 in the University Utara Malaysia.

3 months Certificate Course on Computer Applications, held from December 2005 to February 2006.

Attended SPSS Workshop on November 9, 2010 arranged by Resident Representative Committee, May Bank Student Residential Hall, University Utara Malaysia.



Membership in the Leading University, Sylhet, Bangladesh

Curriculum Development Committee (Department of Business Administration)

Proctorial Committee

Duration: from 2008 to 30th April, 2010.


Completed Research Project

Feasibility study for initiating Chartered Institute of Logistics & Transport (CILT) program in Bangladesh, for and funded by The Chartered Institute of Logistics & Transport, UK, Bangladesh Council.

Amount of fund: BDT 1, 93,000.00



Key Account management

Relationship Marketing

Knowledge Management

Higher Education Development




MBA Level

Relationship Marketing                       Integrated Marketing Communication

Services Marketing                             Principles of Marketing

Business Marketing                             Sales Management


BBA Level

Marketing Courses:

Introduction to Marketing

Marketing Management

Strategic Marketing

Services Marketing

Business Marketing

Sales Management

Advertising and Promotion

Consumer Behavior


Other Courses

Entrepreneurship Development


Introduction to Business

Business Communication


Supervisory EXPERIENCE (BBA and MBA level)

Antecedents of Customer Satisfaction with the Call Center Service of Genex Infosys Limited.

Effectiveness of Integrated Marketing Communication (IMC) Program in Creating Brand Awareness in the Context of ACI Foods Limited.

Marketing Strategies and Role of Salesperson -A Study on Ratna Plastic Industry.

Examination of Customer Perception of Bank Services: A Study on Jamuna Bank Limited Moulovi Bazar Branch.

Practices of Relationship Marketing in Bank Services.

Customer Response towards Mudaraba Term Deposit Receipt (MTDR) -A Study on EXIM Bank Ltd.

Business Marketing Channels: Partnerships for Customer Service.

Internal Marketing for Better Service -A Study on Southeast Bank Limited.

Evaluation of the Strategy and Style of Delivering Customer Services by Bank.

Marketing Strategy for Liability Operation at Non-Bank Financial Institutions (NBFIs) – A study on IDLC Finance Ltd.

International Roaming Services at the Telecommunication Company -A Study on Teletalk Bangladesh Limited.

Technology and Service Modernization in the Banking Industry: A Study on State Bank of India, Sylhet Branch.

Excelling the Investors’ Knowledge for Effective Investment: A Study for Stock Market.

Performance Evaluation of Bank Services on the Basis Of Bangladesh Bank (Central Bank of Bangladesh) Guidelines.

Coaching Center: An Excellent Institutional Education Service Provider to Make the Students Compatible for Competition.