Mr. Muhammad Rehan Masoom

Assistant Professor, School of Business & Economics (SoBE)

ROOM: 337 (1-3) A

PABX: 5114



MSS Department of Sociology

University of Dhaka

Result: First Class, Position: 1st

Year: 2008, Session: 2003-2004

MBA Department of Marketing

Evening MBA Program

University of Dhaka

CGPA: 3.67 out of 4

Year 2009, Session: 2005-2006

BSS Department of Sociology

University of Dhaka

Result: First Class, Position: 9th

Year: 2005, Session: 1999-2003


Assistant Professor From October, 2012 to Present

School of Business and Economics

United International University

Senior Lecturer From February, 2012 to October 2012

School of Business and Economics

United International University

Lecturer From September, 2010 to February, 2012

School of Business and Economics

United International University.

From June, 2009 to September, 2010

Faculty of Business Administration

Eastern University.


  • UNFPA fellowship award for Master’s Thesis Research for Students studying Under the Faculty of Social Sciences’.
  • Third Prize on “Book Reading Competition” organized by Bishwo Shahitto Kendro (BSK).
  • Third Prize on “Inter School Science Projects” organized by Government Laboratory High School, Dhaka.


  • Scopus-indexed International Publications
    1. Masoom, Muhammad Rehan (2024). “Social capital and health beliefs: Exploring the effect of bridging and bonding social capital on health locus of control among women in Dhaka.” Heliyon, DOI: 10.1016/j.heliyon.2024.e28932
    2. Masoom, Muhammad Rehan (2023). “The Effect of Social Capital on Perceived Stress: A Comparative Analysis of Employed and Non-Employed Women of Bangladesh”.Human Affairs, DOI: 10.1515/humaff-2023-0033
    3. Masoom, Muhammad Rehan (2022). “What potential traits do adolescents and early adults look for in mate preferences?”Heliyon 8.12. DOI:10.1016/j.heliyon.2022.e12169
    4. Masoom, Muhammad Rehan, and AI Mahbub Uddin Ahmed (2022). “The religious consciousness of the muslim minority in the muslim majority country: the case of Haidar Baba followers of Bangladesh.”Cogent Social Sciences 8 (1): 2060541. DOI: 10.1080/23311886.2022.2060541
    5. Masoom, Muhammad Rehan (2022). “Religious Beliefs and Practices of the Urban Consumer Class of Bangladesh: A Sociological Interpretation of Muslim Religiosity.” The International Journal of Religion and Spirituality in Society 12 (1): 237-254. doi:10.18848/2154-8633/CGP/v12i01/237-254.
    6. Masoom, Muhammad Rehan (2022). “Perceived Stress in Emerging Adulthood: The Role of Sense of Control and the Mediation Effects of Religiosity and Materialistic Values.”Human Affairs. Vol 32, no. 1 (2022): 48-62.
    7. Masoom, Muhammad Rehan (2021). “Teachers’ Perception of Their Work Environment: Evidence from the Primary and Secondary Schools of Bangladesh.”Education Research International. Vol- 2021, Article ID# 4787558 (2021).
    8. Masoom, Muhammad Rehan (2021). “The Stressful Life of the Urban Consumers: The Case of Dhaka City Residents.” Frontiers in psychology (2021): Article ID# 12:747414. doi: 10.3389/fpsyg.2021.747414
    9. Masoom, Muhammad Rehan (2021). “The digital habitus of the unwedded emerging adults: a sociological interpretation of male-female differences in Facebook behavior.” Global Knowledge, Memory and Communication (2021). Vol. ahead-of-print No. ahead-of-print.
    10. Masoom, Muhammad Rehan (2021). “Educators’ self-esteem: the effect of perceived occupational stress and the role of organizational support.”International Journal of Educational Management . Vol. 35 No. 5, pp. 1000-1015.
    11. Masoom, Muhammad Rehan (2020). “Measuring Muslim Religiosity and Outlining Gender-Age Differences: The Case of Urban Middle Class in Bangladesh.” Comparative SociologyVolume 19, Issue 1: 122-149.
    12. Masoom, Muhammad Rehan, and Md Moniruzzaman Sarker (2017). “The Effect of Materialistic Value-Orientation on Religiosity in Bangladesh: An Empirical Investigation.” Religions Volume 9, Issue 1, Article Id-6, Pages 14, doi:10.3390/rel9010006.
    13. Masoom, Muhammad Rehan, and Md Moniruzzaman Sarker (2017). “Rising materialism in the developing economy: Assessing materialistic value orientation in contemporary Bangladesh.” Cogent Business & Management Volume 4, Issue 1,  (Article ID 1345049. 12 pages)
    14. Pasha, Syed Habib Anwar, and Muhammad Rehan Masoom (2012). “Determining subscribers’ attitude towards and satisfaction from Airtel and Citycell: An empirical assessment of the Martin Fishbein multiattribute model.”Indian Journal of Marketing 42(7): 23-35.


    General International Publications

    1. Masoom, Muhammad Rehan (2020). “Acquisition Centrality, Locus Of Control And The Influence Of Religion In Everyday Life: The Case Of Urban Consumer Class Of Bangladesh Muhammad Rehan Masoom” European Review of Applied Sociology. Volume 13, Issue 21, Pages 1–14, DOI:
    2. Masoom, Muhammad Rehan (2018). “The Life is “Solitary, Poor, Nasty, Brutish”, But Not Short: The Deserted Old in the Extreme Reality.”European Review Of Applied Sociology 11, no. 17: 16-19.
    3. Masoom, M. R., & Hoque, M. (2018). “The Effect of Gender, Age, Experience and Industry on Employees’ Perceived Stress: The Case of Bangladesh”. Romanian Journal of Psychology, Volume 20, Issue 1, Page 18-27, DOI: 10.24913/rjap.20.1.04.
    4. Masoom, Muhammad Rehan. (2017) “The Control of Externality among the Street Children and Marginalized People of Dhaka City: A Key Indicator to Ensure Sustainable Livelihood.” Asian Journal of Humanity, Art and Literature Volume 4, Issue 1,  Pages-17-24.
    5. Alam, L., & Masoom, M. R. (2018). “Green Investing as an Approach to Make ‘Green Bangladesh’: the Role of Stock Exchanges”. American Journal of Trade and Policy, Volume 5, Issue 1, Page 51-60.
    6. Masoom, Muhammad Rehan, Md Nahid Alam and Rubaiyat Bin Arif (2017). ”The Social Presences in Text-Based Collaborations via Electronic Devices: Measuring the ‘Online-Self’ of the Young Generation in Bangladesh” European Review of Applied Sociology. Volume 9, Issue 13, Pages 39–53, ISSN (Online) 2286-2552, DOI:
    7. Masoom, Muhammad Rehan. (2017). “Ensuring the First Breath: A Growing Accountability of Midwifery in Bangladesh.”, International Journal of Population Research, (Article ID 1539584; 7 pages)
    8. Masoom, Muhammad Rehan. (2016) “Social Isolation: A Conceptual Analysis”. Research Journal of Humanities and Social Sciences. Volume-7, Issue-4), Pages-277-281.
    9. Masoom, Muhammad Rehan, and Fareen Zaman.(2017).”Managerial Accounting and Society: Emerging Factors for ‘Decision Making’ of Accountants in the Modern Era.”American Journal of Trade and Policy. Volume-3. Issue-3, Page-119-124.
    10. Alam, Lamia, and Muhammad RehanMasoom.(2016).”The Role of Institutional Investors as the Next Frontier in Corporate Governance: A Case on Dhaka Stock Exchange (DSE).”Asian Journal of Management. Volume-7, Issue-4, Page-263-271.
    11. Nodee, Mahpara, and Muhammad Rehan Masoom. (2016) “Accounting in Context: An Interpretive Approach to the Effect of Social Indicators in the Accountancy of Managerial Decisions.” Asian Journal of Management. Volume-7, Issue-4, Page-287-291.


    1. Masoom, Muhammad Rehan, AL-TAIMUR Abdula, and Jubaerul ISLAM. (2016). “One Dimensional ‘Social Values’ in the Globalized World: Empirical Evidence from Netherland, Singapore, Zimbabwe and Rwanda.”Management Dynamics in the Knowledge EconomyVolume-4, Issue-3, Page-357-385.
    2. Masoom, M. R. (2016).“Social Isolation of the Stateless and the Destitute: A Study on the Refugee-Camp and the Sullied Slum of Dhaka City,”Urban Studies Research, Volume- 2016, Article ID 9017279, 10 pages, 2016. doi:10.1155/2016/9017279.
    3. Masoom, M. R. (2015).“Market on social fabric: Social relations in ‘free enterprises’ economy, Socioeconomica – The Scientific Journal for Theory and Practice of Socio-economic Development, Volume-4, Issue-8, Page- 553-568.
    4. Masoom, M. R. &Toufique, M. M. K. (2016). “Protecting environment, managing e-waste and ensuring development: perspective on ‘waste electrical and electronic equipment’situation in Guiyu, Agbogbloshie and Dhaka.International Letters of Natural Sciences , Volume 52, Page-88-96
    5. Masoom, M. R. (2015). “GrameenPhone Faces Problem in Rural Economy – A Case-study”, Ushus-Journal of Business Management,Volume-14, Issue-4, Page 61-79.
    6. Toufique, M. M. K., &Masoom, M. R. (2015). “The Economics of Deposit-Refund Systems: Exploring the Market-Based Environmental Policies to Sustain the Ecological Balance of Dhaka City”.Asia Pacific Journal of Energy and Environment, Volume-2, Issue-2, Page 69-74.
    7. M. Asif-Ur-Rahman, M. Junayed, M. R. Masoom. (2015), “Students’ Perception of the Effects of Online Social Networking: An Empirical Assessment”, International Letters of Social and Humanistic Sciences, Volume-65, Page152-161.
    8. Masoom, M. R. (2015) “Islam and Contemporary Society: Emerging Paradigms to Explain Muslim Communities”, International Letters of Social and Humanistic Sciences, Vol. 62, Page 116-125.
    9. Masoom, M. R., Pasha, S. H. A., &Asif-Ur-Rahman, S. M. (2015). “Consumer Attitude towards the quality of Perishable Foods in Dhaka City: An Empirical Study”. Published inAsian Journal of Management, Volume-6 Issue-3, Page 181-192.
    10. Masoom, M. R. (2015) বাজারের সমাজ, সমাজের বাজার: গ্রামবাংলার সাধারণ মানুষেরবাজারঅর্থসংক্রান্ত অভিমত তার তাত্ত্বিক বিশ্লেষণ(The Market, the Money and the Rural Community: A study on the Sociocultural Attitudes of Sherkandi Villagers of Bangladesh). Published in PRATIDHWANI the ECHOVolume-4, Issue-2. Page 1-7.
    11. Masoom, M. R., H. A. Pasha & S. A. U. Rahman (2015) “Factors Affecting the Consumer Purchasing Decisions of Perishable Foods: Exploring the Attitudes and the PreferencesManagement Dynamics in the Knowledge EconomyVolume-3 Issue-3, Page509-531.
    12. Masoom, M. R. (2015) “The Paradox of Social Identity and Changing Values of the Young Males in Urban and Rural Areas of Democratic BangladeshInternational Journal of Social Science, Volume-4 Issue-1, Page 141-158.
    13. Masoom, Muhammad Rehan and Rubaiyat Bin Arif (2014). “Socio-political Fabric of Muslim Societies: A Theoretical Approach to Frame ‘Islam’ in Empirical World”, Published in Global Journal of Interdisciplinary Social Sciences Volume-3, Issue-5, Page 86-91.
    14. Masoom, Muhammad Rehan (2012). “STRUCTURE OF INTELLECTUAL TREND IN RECENT RESEARCHES ON ‘ISLAM’: AN APPROACH TO CONSOLIDATE THE EMPIRICAL STUDIES.Published in Journal Al-Tamaddun, Volume-7 Issue- 2, page 89-103.
    15. S M Asif Ur Rahman and Muhammad RehanMasoom (2012) Effects of Relationship Marketing on Customer Retention and Competitive Advantage: A Case Study on Grameen Phone Ltd. Published in Asian Business Review, Volume-1, Issue-1, Page, 97-102.

    National Publication

    1. Masoom, Muhammad Rehan, S M Asif Ur Rahman and S. H. Anwar Pasha (2011) “Does Top of the Mind Awareness Lead to Product Purchase: An Empirical Assessment of Bangladeshi Consumers”, published in Journal of the Institute of Bangladesh Studies, Volume-34.

    Conference Proceeding

    1. Fahim, T. A. &Masoom, M. R. (2016) Transformation of Academic Atmosphere: The Role of Networks and Networking Technology, Presented at International Conference on Teaching and Learning 2016.Organized by Centre for Pedagogy (CP), Independent University, Bangladesh. Conference Date 22-23 April, 2016.

    Book Chapter

    1. Masoom, Muhammad Rehanand Md. MoniruzzamanSarker, (December 2016). “Rising Consumerism of Contemporary Bangladesh: Measurement Properties and Scale Validation”. In Contemporary Issues in Business Research, Volume-2.Page-89-109. ISBN-978-984-34-1057-3


  • Verified Reviews: Total Manuscript Reviewed-108 (June 2023) Subject Area-Economic Sociology, Organizational Sociology, Social Psychology. Formally appointed as Review Editor in Organizational Psychology in Frontiers in Psychology (Scopus-indexed journal)
  • Principle Investigator: Project title- Rising Consumerism or Growing Religiousness: Understanding the ‘Culture Shift’ of Contemporary Bangladesh” [UIU-RG-161005]; Date- February 16, 2016 to 5th September 15, 2016. Fund- UIU Research Grants
  • Principle Investigator: Project title- “Materialistic Value-Orientation and Perceived Social Stress: The Role of Religiosity and Locus of Control” [Grant#IAR/01/19/BE/04]. Date-October 01, 2019 – September 30, 2021. Fund- Institute of Advanced Research.
  • Principle Investigator: Project title- “Gender, Health, Education and Social Capital: The Determinants of Marginality and Crisis of Social Lives in Bangladesh” [Grant# UIU/IAR/01/2021/MD/10]; Date- January 01, 2022 – December 31, 2023. Fund- Institute of Advanced Research.