Dr. Sarker Rafij Ahmed Ratan

Associate Professor, School of Business & Economics (SoBE)

ROOM: 335 (7-9) A

PABX: 5143

Email: rafij@bus.uiu.ac.bd


PhD in Marketing, Putra Business School (PBS) (AACSB accredited), UPM, Serdang, Malaysia .

MBA & BBA (Marketing); Department of Marketing; Faculty of Business Administration, University of Dhaka, Bangladesh.

HSC ; Dhaka College, Dhaka.

SSC ; Kalmegha Elimjun High School, Shakhipu, Tangail.

Visiting Research Fellow: Year – 2010
University: University Lumiere Lyon 2, France
Institute: Institut Universitaire de Technologie (IUT),
Duration of the Study: 10 months, (Under Erasmus Mundus Scholarship Program)

University Positions

School of Business and Economics, United International University(UIU)

  • Associate Professor, Duration: December 18, 2022 –Till now
  • Designation: Assistant Professor, Duration: February 1, 2009 –December 18, 2022.
  • Designation: Senior Lecturer, Duration: June 1, 2007 to January 31, 2009.
  • Designation: Lecturer, Duration: June 1, 2006 to May 31, 2007.

Department of Business Administration, Asian University of Bangladesh

  • Designation: Lecturer , Duration: October 1, 2005 to May 31, 2006

Area of Research Interest

  • Consumer Behavior
  • Relationship Marketing
  • Education Quality
  • Sustainable Supply chain Management
  • Sustainable Brand Management

Scholarship and Recognition

  • Recipient of Erasmus mundus scholarship in 2009-2010 sessions.
  • Deans’ recognition for semester wise BBA result in Dhaka University
  • Recipient of Government scholarship on SSC Result
  • Recipient of Tangail district scholarship, District council of Tangail, Bangladesh.



Courses Taught at United International University

  • Consumer Behavior
  • Integrated Marketing Communication
  • Brand Management
  • Marketing Management
  • Introduction to Marketing
  • Introduction to Business
  • Business Communication
  • Principles of Management
  • Microeconomics

Research Grants

Research Grants:


Serial No Amount Received
1 BDT 900,000
2 BDT 480,000
3 BDT 499,000


Journal Papers


Effects of food safety and perceived social support on mediating consumers’ attitude toward organic food purchase.

Publication: Food Research

Author List: Ahmed Sharuddin Abdul Latifff, Houm Hon Tat, Mohammad Ali Ashraf, Sarker Rafij Ahmed Ratan,