Dr. Seyama Sultana

Associate Professor, School of Business & Economics (SoBE)

ROOM: 733 C

PABX: 5138

Email: seyama@bus.uiu.ac.bd



Business Administration (Marketing)

International Islamic University Malaysia (2016)

Merit Scholarship Holder


Master in Business Administration (MBA)

Faculty of Business Studies (Marketing)

University of Dhaka (2008)


Bachelor of Business Administration (BBA)

Faculty of Business Studies (Marketing)

University of Dhaka (2007)

Job Experience

Institute: United International University (UIU)

Designation: Associate Professor (School of Business & Economics)

Job Duration: From 1st April, 2017


Institute: University of Asia Pacific (UAP)

Designation: Assistant Professor (Business Administration)

Job Duration: 4th October, 2015 to 30th March, 2017


Institute: Northern University Bangladesh (NUB)

Designation: Lecturer (Business Administration)

Job Duration: 14th January, 2010 to 31st December, 2011


Institute: University of Development Alternative (UODA)

Designation: Lecturer (Business Administration)

Job Duration: 1st July, 2009 to 11th January, 2010


Organization: Smart Technologies BD Ltd.

Designation: International Marketing Executive

Job Duration: 15th November, 2008 to 31st May, 2009

Research Interest

F- Commerce, Digital Marketing, Online Marketing, Consumer Satisfaction, Branding, Tourism, International Marketing

Scholarship, Award & Fellowship

Special Achievement

International Islamic University Malaysia (IIUM) Post Graduate Scholarship


Academic Award & Fellowship

Best Paper Award: Third Asia Pacific Business Research Conference, 25-26 February 2013, Hotel Istana, Kuala Lumpur, Malaysia

International Conference Session Chair: 14th Asian Business Research Conference, 30 December, 2016, BIAM Foundation, Dhaka, Bangladesh

Reviewer of Research Papers (Marketing): 1st Inter- University Undergraduate Research Symposium (URS) 2017, Organized by United International University (UIU), Dhaka, Bangladesh

CSR Poster Competition Judge:  Business Fest Bangladesh – 2017, Session 3, Organized by Notre Dame College, Dhaka, Bangladesh


Principles of Marketing, Marketing Management, Global Marketing, Service Marketing, Strategic Marketing, Brand Management, Consumer Behavior, Business Communication, Introduction to Business

Training & Workshop

Teaching for Active Learning: 18th May, 2017 to 20th May, 2017, Organized by Foundation of Learning, Teaching and Research (fLTR)

Bloom’s Taxonomy: March, 2016, Department of Business Administration, University of Asia Pacific (UAP)

Literature Review Writing: April, 2013, SLEU, International Islamic University Malaysia (IIUM)

Structural Equation Modeling: January, 2013, SLEU, International Islamic University Malaysia (IIUM)

Writing Thesis: July, 2012, Department of Business Administration, International Islamic University Malaysia (IIUM)

Effective Teaching Method in Business Education: July, 2011, Department of Business Administration, Northern University Bangladesh (NUB)

Primary Program of Skills Development: 2002, Department of Marketing, Faculty of Business Studies, University of Dhaka

Book Publication

Introduction to Marketing

with Special reference to Bangladesh


Mohammed A Razzaque

Md. Abdul Momen

Seyama Sultana

Publisher: Adarsha

1st Edition, 10 January 2023